I’m new to LA. I mean, real new. In fact, unless you’ve lived here virtually all your life – and then still maybe not – LA can seem overwhelming. There’s probably not another place on Earth that has the confluence of opportunity and obstacles. 

Coming from Colorado via Hawaii, there’s a certain rhythm that either you learn the choreography to quickly or you get trampled on. I’ve always appreciated dance: the contortions, light footwork and graceful focus, but I’ve never been good at it. Still, here I am, at the back of the studio, most likely honking my poor, overused horn to move up to the front of the class. 

As I’ve begun to rethink my reasoning for moving here, I’m trying to conjure to the surface the lesson to be learned. LA’s like Sonny from A Bronx Tale. The aggressive, unsophisticated, slightly unwanted yet appreciated mentor who takes you under his wing. He teaches you a lot about life, with the main takeaway of how to cope. Everyone here has a unique way of coping/existing. As I’ve seen it unfold, a sound amount of subjugation takes place in order to propel forward, which intrinsically speaking, isn’t me. 

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Balance Moving Forward

The morning started off the same way it does every week day. I got up. Feed the dog. Took him out to do his business. Got dress, and finally headed out the door and off to the same parking lot I park at every day. As I was heading to the office, I spotted the SVP. He parks at the next lot over ($3.50 vs. $5/ day) which I found refreshing. Most of my co-workers park much closer and pay much more per day.

I finally caught up to him at one of the crosswalks. Before this morning, we’ve exchanged mere pleasantries, but that’s about it. At this point he was sort of forced to talked to me as we were heading to the same destination. I expected the conversation to be shallow; weather, commute, etc. And while we touched on each of those areas, he also shared some words of wisdom regarding his mentality of life versus work.

He shared about how some of his colleagues who all started at the same time as he did – devoted their lives to their work and while they are no further up the ladder then he is, they’re zombies (my words, not his). He was able to prioritize his ideals – putting family and his physical wellbeing above the grind.

As someone new to this environment, I try and absorb all of the edifying advice that I can. To quote David Frost, “don’t aim for success; just do what you love and believe in, and it will come naturally.”

This whole interaction was less then 10 minutes, but it shows how random acts can have a significant impact on others.

I hope I remember this for when I’m an SVP.

America’s Most Stressful Jobs 2011 (via CNBC)

I’ve been a little quiet lately. It’s been for a lot of good reasons; a lot to do with the link I’m about to share with you. But first the update. About two months ago I left Turner PR prematurely to pursue and opportunity with Ogilvy Public Relations Worldwide in Denver. For those who’ve had a slight taste or a full immersion in this level of agency life, knows the level of productivity required. The amount of work, the pace required for turnaround, and the navigation savvy-ness required to maneuver through a dispersed team and client roster is a lot to take in. This is not to say that I’ve had a miserable experience thus far, merely to say that I’m loving the roller coaster ride.

Denver’s office in particular focuses heavily on technology clients. Some in the niche, deep tech field and others more on the consumer tech side. It’s been fun to dabble in both. I’ve also been integrated in Ogilvy’s masterful 360 DI (digital influence) practice. Overall, it’s been a great and well-rounded experience, and I hope to continue on here for many years to come.

Now to the article in which the title of this post comes from.

CNBC released the 2011 America’s Most Stressful Jobs report. Want to take a guess at which profession made it’s way on to the list? Not only did PR find it’s way on the list, but it also ranked high, as in #2. It’s definitely a sink or swim, eat or be eaten type of industry. I mean that not to say that it’s ruthless, but more to say that it takes perseverance. And for those PR job-seekers out there, sorry to say, that finding the job is hard, but don’t expect much sigh-time once you’ve settled into your cubicle.

Promise to be in touch more!

Guest Blogging

I’ve had the opportunity lately to guest blog. It’s been fun to have my thoughts seen from an audience that would have never stumbled across this blog. Let me know what you think.

Life of a College Graduate (via Internships.com)

Why you shouldn’t turn your nose up at internships (via Internships.com)

Valentine’s Day in Colorado (via Turner PR)

I don’t know about you, but I’m sure glad spring is coming early! This has been a rough winter, and I’m itching to get back out on the courts!


When is too much?

A little known fact about me: I like to do it all. Have every experience, relish every opportunity, squeeze every ounce of possibility out of life. In some ways it’s a great way to live life- Carpe Diem! However, in my past it’s been a downfall.

In high school I was the kid who was in band, choir, mock trial, editor and chief of the newspaper, competed in tennis and swimming, and had AP classes. I was a great student, a good athlete, and was mildly successful at the rest of it, but never exceptional. It was mid-way through my senior year when my AP history teacher pulled me aside, noticing how frantic I always seemed, and asked me a question that would stick with me to this day, “do you want to be good at a bunch of things, or exceptional at a couple?”

I’m sure at the time, I got all defensive and assured him I would be fine with my current way of living, but as I reflected, I saw the wisdom behind his words. I tried to adapt and learn to say no when I got to college, but it too was an all-you-can-eat buffet of opportunities. My history teacher’s words haunted me throughout my college career, especially in those moments of stress. I really became a glutton for punishment- I couldn’t say no to something I thought would propel me to the next level.

My current mindset leads me to believe that once I’m employed it will resolve itself, right? I mean if you work a full-time job, there’s no time for much else; you have to be dedicated to it in order to succeed. Even though I’m not fully employed at the moment, my self-destructive tendency has reared its ugly head. I currently have an unpaid internship that I’ve mentioned, three times a week, a paid virtual internship that takes up 20 hrs per week, a volunteer PR job with a non-profit and I blog for an online venture. I just struck me today, how I’m going to be great at all of these things?

I’d like to think of myself as perfectionist, which is something I’m not sure exist. The truth is however, while all of these great experience are contributing to my craft, I feel like I’m doing them for the wrong reasons- to get a job. I want to learn, and I am for the most part. But I’m (YoPRo’s) the byproduct of a system designed to sacrifice quality for quantity. “The more internships the better,” seems to be our motto.

Hopefully, sooner rather than later, I’ll be able to say that as a full-time employed PRofessional that I’ve found a nice well-rounded system, but for the time being wish me luck!

How to pitch

So much of a public relations practitioner’s life revolves around pitching to the media. Some may argue that it’s the main reason it as a profession exists- to bridge the gap between a product, service, company, etc., and the public through the most viable channel: media.

In this video, David Pogue, New York Times technology columnist, explains the most effective way to pitch him and in most cases other journalists. His thought is that so much of the time us in PR feel like we have to wow a journalist with buzz words and long detailed paragraphs. Instead, a couple of sentences with the basics of what you’re coming to them with and why it’s appropriate for that journalist’s audience will suffice.

But enough paraphrasing from me. I’ll let David Pogue speak for himself.


Cool Tool

As I was cleaning out my inbox I saw a link to this really neat job searching tool called Twitjobsearch that compiles job opportunities from twitter based on key search terms. What appears to be so beneficial to me about this particular service compared to the other countless  services out there is the immediacy of the post, if you’re able to monitor the feed often. The old adage: “the early bird gets the worm” may be even more true as it pertain to looking for a job.

In the same line of thinking. Google Alerts are super helpful if your looking for a job. Put in those key phrases, including the company, if you have a list of companies you’d love to work for, and let Google do the work for you.

Take advantage of these tools that people aren’t either privy to, or haven’t taken advantage of.

Happy job hunting and Happy Martin Luther King Day… Keep Dreaming!