Monthly Archives: January 2011

When is too much?

A little known fact about me: I like to do it all. Have every experience, relish every opportunity, squeeze every ounce of possibility out of life. In some ways it’s a great way to live life- Carpe Diem! However, in my past it’s been a downfall.

In high school I was the kid who was in band, choir, mock trial, editor and chief of the newspaper, competed in tennis and swimming, and had AP classes. I was a great student, a good athlete, and was mildly successful at the rest of it, but never exceptional. It was mid-way through my senior year when my AP history teacher pulled me aside, noticing how frantic I always seemed, and asked me a question that would stick with me to this day, “do you want to be good at a bunch of things, or exceptional at a couple?”

I’m sure at the time, I got all defensive and assured him I would be fine with my current way of living, but as I reflected, I saw the wisdom behind his words. I tried to adapt and learn to say no when I got to college, but it too was an all-you-can-eat buffet of opportunities. My history teacher’s words haunted me throughout my college career, especially in those moments of stress. I really became a glutton for punishment- I couldn’t say no to something I thought would propel me to the next level.

My current mindset leads me to believe that once I’m employed it will resolve itself, right? I mean if you work a full-time job, there’s no time for much else; you have to be dedicated to it in order to succeed. Even though I’m not fully employed at the moment, my self-destructive tendency has reared its ugly head. I currently have an unpaid internship that I’ve mentioned, three times a week, a paid virtual internship that takes up 20 hrs per week, a volunteer PR job with a non-profit and I blog for an online venture. I just struck me today, how I’m going to be great at all of these things?

I’d like to think of myself as perfectionist, which is something I’m not sure exist. The truth is however, while all of these great experience are contributing to my craft, I feel like I’m doing them for the wrong reasons- to get a job. I want to learn, and I am for the most part. But I’m (YoPRo’s) the byproduct of a system designed to sacrifice quality for quantity. “The more internships the better,” seems to be our motto.

Hopefully, sooner rather than later, I’ll be able to say that as a full-time employed PRofessional that I’ve found a nice well-rounded system, but for the time being wish me luck!

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How to pitch

So much of a public relations practitioner’s life revolves around pitching to the media. Some may argue that it’s the main reason it as a profession exists- to bridge the gap between a product, service, company, etc., and the public through the most viable channel: media.

In this video, David Pogue, New York Times technology columnist, explains the most effective way to pitch him and in most cases other journalists. His thought is that so much of the time us in PR feel like we have to wow a journalist with buzz words and long detailed paragraphs. Instead, a couple of sentences with the basics of what you’re coming to them with and why it’s appropriate for that journalist’s audience will suffice.

But enough paraphrasing from me. I’ll let David Pogue speak for himself.

http://www.ragan.com/Main/Video/1495.aspx


Cool Tool

As I was cleaning out my inbox I saw a link to this really neat job searching tool called Twitjobsearch that compiles job opportunities from twitter based on key search terms. What appears to be so beneficial to me about this particular service compared to the other countless  services out there is the immediacy of the post, if you’re able to monitor the feed often. The old adage: “the early bird gets the worm” may be even more true as it pertain to looking for a job.

In the same line of thinking. Google Alerts are super helpful if your looking for a job. Put in those key phrases, including the company, if you have a list of companies you’d love to work for, and let Google do the work for you.

Take advantage of these tools that people aren’t either privy to, or haven’t taken advantage of.

Happy job hunting and Happy Martin Luther King Day… Keep Dreaming!


New Internship- Week 1

Today marked the completion of my first week at my new part-time, unpaid internship. I’m not going to list its name, not because I’ve had a bad experience, but because I found, unsurprisingly, that it has Google alerts set up to track the mention of its name, and I’d like to avoid the notoriety.

I know an unpaid, part-time internship, not to mention the 75 minute commute sounds pretty lame,  especially for someone who’s a college graduate with plenty of internship experience to boot, but I’ve enjoyed the past week immensely. With all of the experience that I did bring to the table with me, it’s been the first real agency experience under my belt.

By part-time I mean I work three times a week (M,W,F), and each of those days has been different and interesting at the same time. Because it’s a smaller agency atmosphere, I’ve seen the whole gamut of running a successful agency play out in front of me.

A lot of my responsibility has been surrounded by research and compilation of media hits and lists. I expected as much entering this internship, but the analytical tools behind it, that interprets the data is fascinating to me. The clients that I’m able to work with; the publication they’re mentioned in are top notch, and it’s so cool to be part of the behind the scenes process.

Something I didn’t expect was the realization of how much I didn’t know, or didn’t realize the intricacy of. I had a thorough, or so I thought grasp on the process, but working for multi-million dollar clients is quite different then where the majority of my experience came from- non profits. Not to say that one is better then another, just different.

Anyway other then a great first week, the women who work there (yes, I’m the only guy… ladies here I come) are just as nice and personable and welcoming as can be.

I can’t wait to see what future weeks hold in store, knowing that there’s so much more to learn and more responsibility to come. One last thing. In addition to this internship, I was also hired on by Internships.com as a paid intern, where my primary responsibility will have to deal with research- something that I’m very eager to undertake. Can’t wait to bring you along for the ride.


Life of a College Graduate via Internships.com

A couple of weeks ago I mentioned how I had the pleasure of being selected as one of the intern bloggers for Internships.com  Eye of the Intern blog. Each month I’ll write about a variety of topics as it pertains to being an intern.

This month’s post deals with my Life as a College Graduate; the different things I’ve done while searching for a job. I invite you to read my insight via the link.

On another note, as I type, I’m on my lunch break at my first day of a new internship with Turner PR. It’s been a great start to what I think will be a beneficial internship. 

One more thing about internships.com, it’s a great place to find internships. Create a profile and start applying for numerous positions on their web site. It’s that easy. Take it from me- someone who had his fair share of internships prior to graduation. There’s no such thing as being set. The more the better!


Put Twitter to the test

Happy New Year! 2011 has already been an exciting year for me. As I mentioned earlier I got recruited by internships.com to be one of its Eye of the Intern blogger. Every month, along with eight other bloggers, we’ll provide our insight into todays intern market. Also, if you’re looking for an internship, create a profile and check out the different opportunities.

Twitter is a great and revolutionary social media tool. It has completely altered the way that consumers and businesses engage, and that’s barely scratching the surface of it’s use or potential. For those of you who are looking to add some meat to your network I would strongly encourage you to check out the different chats that take place on it.

Here are just a few of the ones that happen on a weekly basis.

#journchat- Monday at 7-10 p.m. CST

#pr20chat- Tuesday at 8 p.m. EST

#prstudchat

#happo chat

These are the ones I usually take part in, as it works with my schedule. It’s a great place to observe, but an every better place to participate in the latest trends and who know… you may even land an internship, job or connection that could benefit you in the future.