So much of a public relations practitioner’s life revolves around pitching to the media. Some may argue that it’s the main reason it as a profession exists- to bridge the gap between a product, service, company, etc., and the public through the most viable channel: media.
In this video, David Pogue, New York Times technology columnist, explains the most effective way to pitch him and in most cases other journalists. His thought is that so much of the time us in PR feel like we have to wow a journalist with buzz words and long detailed paragraphs. Instead, a couple of sentences with the basics of what you’re coming to them with and why it’s appropriate for that journalist’s audience will suffice.
But enough paraphrasing from me. I’ll let David Pogue speak for himself.