New Internship- Week 1

Today marked the completion of my first week at my new part-time, unpaid internship. I’m not going to list its name, not because I’ve had a bad experience, but because I found, unsurprisingly, that it has Google alerts set up to track the mention of its name, and I’d like to avoid the notoriety.

I know an unpaid, part-time internship, not to mention the 75 minute commute sounds pretty lame,  especially for someone who’s a college graduate with plenty of internship experience to boot, but I’ve enjoyed the past week immensely. With all of the experience that I did bring to the table with me, it’s been the first real agency experience under my belt.

By part-time I mean I work three times a week (M,W,F), and each of those days has been different and interesting at the same time. Because it’s a smaller agency atmosphere, I’ve seen the whole gamut of running a successful agency play out in front of me.

A lot of my responsibility has been surrounded by research and compilation of media hits and lists. I expected as much entering this internship, but the analytical tools behind it, that interprets the data is fascinating to me. The clients that I’m able to work with; the publication they’re mentioned in are top notch, and it’s so cool to be part of the behind the scenes process.

Something I didn’t expect was the realization of how much I didn’t know, or didn’t realize the intricacy of. I had a thorough, or so I thought grasp on the process, but working for multi-million dollar clients is quite different then where the majority of my experience came from- non profits. Not to say that one is better then another, just different.

Anyway other then a great first week, the women who work there (yes, I’m the only guy… ladies here I come) are just as nice and personable and welcoming as can be.

I can’t wait to see what future weeks hold in store, knowing that there’s so much more to learn and more responsibility to come. One last thing. In addition to this internship, I was also hired on by Internships.com as a paid intern, where my primary responsibility will have to deal with research- something that I’m very eager to undertake. Can’t wait to bring you along for the ride.


Life of a College Graduate via Internships.com

A couple of weeks ago I mentioned how I had the pleasure of being selected as one of the intern bloggers for Internships.com  Eye of the Intern blog. Each month I’ll write about a variety of topics as it pertains to being an intern.

This month’s post deals with my Life as a College Graduate; the different things I’ve done while searching for a job. I invite you to read my insight via the link.

On another note, as I type, I’m on my lunch break at my first day of a new internship with Turner PR. It’s been a great start to what I think will be a beneficial internship. 

One more thing about internships.com, it’s a great place to find internships. Create a profile and start applying for numerous positions on their web site. It’s that easy. Take it from me- someone who had his fair share of internships prior to graduation. There’s no such thing as being set. The more the better!


Put Twitter to the test

Happy New Year! 2011 has already been an exciting year for me. As I mentioned earlier I got recruited by internships.com to be one of its Eye of the Intern blogger. Every month, along with eight other bloggers, we’ll provide our insight into todays intern market. Also, if you’re looking for an internship, create a profile and check out the different opportunities.

Twitter is a great and revolutionary social media tool. It has completely altered the way that consumers and businesses engage, and that’s barely scratching the surface of it’s use or potential. For those of you who are looking to add some meat to your network I would strongly encourage you to check out the different chats that take place on it.

Here are just a few of the ones that happen on a weekly basis.

#journchat- Monday at 7-10 p.m. CST

#pr20chat- Tuesday at 8 p.m. EST

#prstudchat

#happo chat

These are the ones I usually take part in, as it works with my schedule. It’s a great place to observe, but an every better place to participate in the latest trends and who know… you may even land an internship, job or connection that could benefit you in the future.


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PR job prospects looking good in 2011

Fresh of the PR News Online via the Creative Group: Jobs opportunities to increase in Q1 of 20011.

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▶ PR Positions in Demand: A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011. Among the findings from The Creative Group study:

• The top five areas of hiring are account services (16%); public relations (15%); social media (15%); interactive media (14%); and media services (13%).

• A net 4% of marketing and advertising executives surveyed anticipate increasing personnel in the next three months, up 1 point from the previous quarter.

• 93% of executives say they are confident in their firm’s prospects for growth in Q1, unchanged from the previous quarter.

• Nearly half (48%) of executives said they are concerned about losing top creative talent to other job opportunities in the coming year, up 7 points from last quarter.

Source: The Creative Group


Personal Branding

Here’s a link to a great Q&A article about personal branding and how that WILL give you an advantage going into 2011 where most recruiters are using that google search like a “drug test.” Dan Schawbel: Confidence For Jobs In 2011.


New Years Reevaluation

It’s that time of the fleeting year, where we as a society begin to analyze what changes and/ or additions we can bring to our lives to make them better. The constant flood of weight watchers and gym commercials are a clear indicator of this clockwork mentality.

After losing weight, I feel most people are looking to reevaluate their job situation. Whether that be by changing career paths, asking for a raise, or for many of us, actually finding a job. I’m not going to lie, this past week or so, my job searching has been a bit laxed. I’ve ignored my golden rule that finding a job, in itself, is a full-time job.

This week however, I’m back on the wagon, (both in diet and in job searching *double-cough*). While the holidays for some reason can be depressing for some, for a job seeker it’s ideal! I’ll tell you why. Most PR firms are doing their budgeting for the next year; looking over the number, evaluating the freedom to expand or not, and looking at what clients are coming in or looking to gain its business.

So for that reason I feel like within the next couple of month’s I’d expect to see more openings to start popping up.

Along with focusing even harder, if that’s possible, on landing a job. I’ve also tried to focus harder on staying current on the news. The black and white days of getting the daily paper and perusing it over breakfast, died with the DOT COM. Not only, as an informed human being do I feel the need to stay current, but as a job seeker, the luxury is now a necessity. Then the question is where to start? With what publication(s)?

The rule of thumb I live by in this case, is I pick a reputable online newspaper that’s well rounded. It’s not easy and each paper has it’s own stance. Then I look towards publications that pertain to the PR industry and then sectors in which I fancy myself working in. Lastly I pick a blog or two on my blogroll and read up on their latest contributions. I take an hour, or two and do this everyday. Trying to be everywhere at one, especially when it comes to news for one, isn’t practical, and two, it’ll drive you crazy. Also, somethings aren’t particularly relatable.

In the past, I struggled with this. News seemed to mark my arrival into adulthood, which I tried to avoid. Now in my maturing mindset I see its value. If a company can see how you can match the current trends and relate that information to their clients or potential clients, it’s an asset for sure. Plus, most people doing the 9-5 grind, don’t have the luxury of taking the two hours to be informed. It’s not only a novelty, but it’s something that distinguishes you from competition.

I’m sure there are many more things that I can add to my reevaluation, but I’m a realist. I recall a piece of advice my AP history teacher asked me in high school. “Mackey [he liked to call his students by their last name], do you want to be good at a bunch of things, or excellent in a couple?” I took that to heart and bring a level of practicality to the new year.

I hope everyone enjoyed their Christmas and like me are looking forward to 2011!