Tag Archives: Public Relations

America’s Most Stressful Jobs 2011 (via CNBC)

I’ve been a little quiet lately. It’s been for a lot of good reasons; a lot to do with the link I’m about to share with you. But first the update. About two months ago I left Turner PR prematurely to pursue and opportunity with Ogilvy Public Relations Worldwide in Denver. For those who’ve had a slight taste or a full immersion in this level of agency life, knows the level of productivity required. The amount of work, the pace required for turnaround, and the navigation savvy-ness required to maneuver through a dispersed team and client roster is a lot to take in. This is not to say that I’ve had a miserable experience thus far, merely to say that I’m loving the roller coaster ride.

Denver’s office in particular focuses heavily on technology clients. Some in the niche, deep tech field and others more on the consumer tech side. It’s been fun to dabble in both. I’ve also been integrated in Ogilvy’s masterful 360 DI (digital influence) practice. Overall, it’s been a great and well-rounded experience, and I hope to continue on here for many years to come.

Now to the article in which the title of this post comes from.

CNBC released the 2011 America’s Most Stressful Jobs report. Want to take a guess at which profession made it’s way on to the list? Not only did PR find it’s way on the list, but it also ranked high, as in #2. It’s definitely a sink or swim, eat or be eaten type of industry. I mean that not to say that it’s ruthless, but more to say that it takes perseverance. And for those PR job-seekers out there, sorry to say, that finding the job is hard, but don’t expect much sigh-time once you’ve settled into your cubicle.

Promise to be in touch more!

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How to pitch

So much of a public relations practitioner’s life revolves around pitching to the media. Some may argue that it’s the main reason it as a profession exists- to bridge the gap between a product, service, company, etc., and the public through the most viable channel: media.

In this video, David Pogue, New York Times technology columnist, explains the most effective way to pitch him and in most cases other journalists. His thought is that so much of the time us in PR feel like we have to wow a journalist with buzz words and long detailed paragraphs. Instead, a couple of sentences with the basics of what you’re coming to them with and why it’s appropriate for that journalist’s audience will suffice.

But enough paraphrasing from me. I’ll let David Pogue speak for himself.

http://www.ragan.com/Main/Video/1495.aspx


New Internship- Week 1

Today marked the completion of my first week at my new part-time, unpaid internship. I’m not going to list its name, not because I’ve had a bad experience, but because I found, unsurprisingly, that it has Google alerts set up to track the mention of its name, and I’d like to avoid the notoriety.

I know an unpaid, part-time internship, not to mention the 75 minute commute sounds pretty lame,  especially for someone who’s a college graduate with plenty of internship experience to boot, but I’ve enjoyed the past week immensely. With all of the experience that I did bring to the table with me, it’s been the first real agency experience under my belt.

By part-time I mean I work three times a week (M,W,F), and each of those days has been different and interesting at the same time. Because it’s a smaller agency atmosphere, I’ve seen the whole gamut of running a successful agency play out in front of me.

A lot of my responsibility has been surrounded by research and compilation of media hits and lists. I expected as much entering this internship, but the analytical tools behind it, that interprets the data is fascinating to me. The clients that I’m able to work with; the publication they’re mentioned in are top notch, and it’s so cool to be part of the behind the scenes process.

Something I didn’t expect was the realization of how much I didn’t know, or didn’t realize the intricacy of. I had a thorough, or so I thought grasp on the process, but working for multi-million dollar clients is quite different then where the majority of my experience came from- non profits. Not to say that one is better then another, just different.

Anyway other then a great first week, the women who work there (yes, I’m the only guy… ladies here I come) are just as nice and personable and welcoming as can be.

I can’t wait to see what future weeks hold in store, knowing that there’s so much more to learn and more responsibility to come. One last thing. In addition to this internship, I was also hired on by Internships.com as a paid intern, where my primary responsibility will have to deal with research- something that I’m very eager to undertake. Can’t wait to bring you along for the ride.


Heart vs. Mind: On the PR battlefield

Tomorrow I have an interview with Turner PR in Denver. And tonight as I was perusing its web site, for what must have been the 50th time in preparation for tomorrow, I was struck by an overwhelming sense of jubilation and confliction.

When I decided to go into public relations, I had a general idea of what it was- I knew that I would be able to utilize my love for creative writing, research, and relationship building. What sealed the deal was a random google search for “travel pr.” Who would’ve guessed that after I hit enter, my overall vision and purpose for my time in college and burgeoning career would change?

The google search poped out a variety of cases studies, travel guides and of course firms specializing in that exact thing. One of which was Turner PR. It wasn’t even the client list including: Eddie Bauer, The North Face, REI, KSWISS- responsible for ‘Desert Smash,’ a charity golf and TENNIS event (HELLO! Talk about perfect for me!). It was the people behind those campaigns. These principals are cultured, passionate and add charisma to this niche of public relations. Adjectives that I would attribute to myself as well.

How can the son of a glorified chef, outdoor enthusiast, travel maven (if not now, one day), sport zealot and the fact that I was born and raised in Hawaii not be cut out for this type of work? Not to mention the qualifications I have on the PR side of things.*I’m not usually this boastful, at all. But given this is filed under ‘inner dialogue’ you get what you get.*

Going into tomorrow’s interview, I know two things: 1. It’s 20 hr/week unpaid internship and 2. It’s my dream firm. How do I begin to calculate the risk vs. reward of this situation? On one hand, I have this great opportunity, granted I get offered the position to potentially work my way into a AAE position at this firm, if that growth is possible. On the other hand I’ve graduated, have bills to pay, live 60 miles away from Denver (talk about a commute) and would have to turn down potential interests from interviews that I’ve already had and waiting to hear back from (that are either paid internships of entry-level jobs).

Following your heart, has been a centralized theme for mankind, from the moment our species was breathed into existence. Turner PR was a main if not the reason I pursued this career path in addition to the reason I already stated earlier. All of us, no matter what career we’ve chosen for ourselves was inspired by someone or something.

I’ve always sought opportunities that are rewarding and fulfilling. It’s what makes doing something you love so important.

Wish me luck!


Spotlight: Ligaya Malones

As this is my first post, I wanted to make sure that it represented the theme and overall purpose of this blog, which is to help other YoPRo’s like myself, through not only my experience, but other’s as well.

I’d like to introduce to you Ligaya Malones. She’s originally from Kauai, Hawaii and a 2005 graduate of Kauai High School. She plays volleyball and loves to sit down and talk about an array of things from the latest movie to what makes the world turn? But her greatest passion would have to be her love for food. She is constantly refueling her petite tank with an endless food supply that consist of many things, but her favorite being cupcakes. Currently Ligaya resides in both San Diego and Los Angeles.

Like many young adults going from the safe haven of high school, to the harsh reality and on your owness of college it can be a confusing time. Where’s this building? No attendance? How do I make new friends? When can I go home? And also like many young adults embarking on a new academic adventure, we go in with a preset notion of what we want to do. The same was true with Ligaya.

“I originally was going to do the journalism route, but realized I wanted something that was more than just writing,” she said.

Public relations offered her the chance to be in a dynamic field that involved the creative writing that she found so alluring. She loved how PR is always changing and evolving, especially with the “Big Bang” addition of Web 2.0. Arguably the main role of any successful public relations practitioner is the ability to cultivate relationships, which for Ligaya was  a natural fit given her friendly demeanor.

A 2009 graduate of Cal State- San Bernadino, Ligaya felt that she would have been in an entry-level position by now. The economy and a competitive market forced Ligaya to spend several month post-graduation working a non-PR job, while applying for the only thing that seemed to garner any type of response: internships.

“Finding a way to stand out when you’re competing against mid-level and senior-level executives for Junior-level openings is hard,” she said. “The ratio of job applicants to openings is a lot greater than in years past.”

She worked for a boutique PR agency in San Diego as well as Edelman in L.A. before landing her current internship at Golin Harris. Internships are now becoming the trend. As a recent CNN article points out, “Is an internship the new entry-level job?” For many newly graduates, internships are in fact one way to get a foot in the door.

“[Internships] give you a chance to see exactly where you want to go in your PR career,” she said. “There are so many sectors.”

It’s true, Public Relations offers many different avenues, where the goal is often the same, but the target audience and product is as rangy as a coloratura. By now, however, Ligaya knows which sector she believes she belongs in. An avid reader of Travel + Leisure magazine, Ligaya fancies herself working in that industry as well as the consumer sector and even social impact, doing cause marketing. The added bonus for her is that all of those are often linked.

Ambition, like imagination is endless. Her ambition in particular can be summarized by a motto that her former volleyball coach use to drill into her head: relentless pursuit. That attitude will serve this burgeoning PR star well in her career and in realizing her ultimate goal.

” Eventually I’d like to become a consultant, and be involved more in the strategy,” she said. “I want to be the type of person in the industry that other people look to for information.”

Ligaya has come a long way since the beach bumming days back in Hawaii. Now on the brink of landing her first entry-level job, she realizes and appreciates the struggle and sacrifice it took to get here. She attributes a lot of her journey to a close network of friends and professionals who helped her navigate the unchartered and choppy waters. She said that to her gaining traction in this market requires tapping into contacts you’ve made.

“Take a good look at the network you’ve already built and see how they might be able to help,” she said.

Leveraging your professors, may be a great place to start for those who haven’t accrued a large network yet. Ligaya found mapping out a skeleton of places she wanted to work for and professional who had the types of jobs she wanted was imperative. ‘If you have a basic structure, you can start reaching out to those companies and professionals.’ Also utilizing social media platforms like twitter, with users such as HAPPO there as a guide for networking. LinkedIn as well; it’s designed for such purposes as connecting to like-minded individuals and forming relationships.

As for this like-minded young woman it’s clear she’s on the right track as a YoPRo. She takes her craft very serious and is determined to do what needs to be done in order to see the investment she’s made in herself yield a big return.

For those of you who would like to connect with Ligaya, you can do so through her KauaiianSun PR blog, Twitter, and/or LinkedIn .

If you happen to be PR YoPRo and want to be my next featured Spotlight, get in touch with me!